Business Expansion Programs
Integrated programs providing all services
(excluding “Authentic Selling”).
Year-over-year success in the federal market requires multi-agency presence, product support, professional services, and business model maturity. Business Expansion Programs are outcome-based engagements rooted in client business imperatives. While Market Penetration Programs focus on gaining initial traction and developing one or two accounts, Business Expansion Programs involve cross-account reference sales, thought leadership campaigns for market-wide branding, and establishing our clients as preferred, “mission partner suppliers”. In addition to “Know the Market, Go to Market”™ activities outlined in the Market Penetration Program, our Business Expansion Programs add strategic positioning concepts across multiple agency/service accounts. Example features include “Market Pragmatics”™ customer buying trend forecasts and “Tools of the Trade”™ workshops for improving customer affinity.