“Tools of the Trade” Market Development System
Establish & Promote your positive brand in the federal market.
There are a few ways to succeed with government customers…and many to fail. “Tools of the Trade” is a proven system for closing business and generating year-over-year revenue by establishing and promoting a positive brand in the federal market. Based on decades of experience and procurement decisions of government buyers, “Tools of the Trade” reflects how things actually get done in government acquisition. Taught by former government procurement officials, “Tools of the Trade” instills habit patterns that enable sales professionals to think, talk, and act like government customers. One-on-one coaching is available as an additional service. Workshop materials include “Tools of the Trade” presentation books and hardcopy artifacts.