Market Strategy Workshops

Jump-start business or plan penetration of specific agency markets.

Jump-start business or plan penetration of specific agency markets. Covers in 2-days what could take 18 months to piece together independently. Get very specific on target markets, map the organizations and programs, identify key stakeholders and opportunities, and coach sales teams on how to engage specific customers. Workshop topics include initial market segmentation, agency mapping, opportunity assessment, stakeholder identification, product placement advice, pursuit strategies, and initial call planning.